Keyword Search: social media

The Effect of Message Cues on Stigmatization and Support: An Examination of Obesity-Related Conversations on Weibo

Yan Su, Xizhu Xiao, Wenxuan Shu

https://doi.org/10.29333/ojcmt/7831

Online Journal of Communication and Media Technologies, Volume 10, Issue 2, Article No: e202004

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Perception of Pranks on Social Media: Clout-Lighting

Yosra Jarrar, Ayodeji Awobamise, Sheila Nnabuife, Gabriel E. Nweke

https://doi.org/10.29333/ojcmt/6280

Online Journal of Communication and Media Technologies, Volume 10, Issue 1, Article No: e202001

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“What’s So Awesome with YouTube”: Learning Music with Social Media Celebrities

Vittorio Marone, Ruben C. Rodriguez

https://doi.org/10.29333/ojcmt/5955

Online Journal of Communication and Media Technologies, Volume 9, Issue 4, Article No: e201928

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Impact of Social Media Marketing on Brand Love: Promoting Loyalty in the Restaurant Landscape of Pakistan

Mohammad Danial Ibrahim Sikandar, Qazi Mohammed Ahmed

https://doi.org/10.29333/ojcmt/5953

Online Journal of Communication and Media Technologies, Volume 9, Issue 4, Article No: e201927

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Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender

Madeeha Irshad, Muhammad Shakil Ahmad

https://doi.org/10.29333/ojcmt/5865

Online Journal of Communication and Media Technologies, Volume 9, Issue 4, Article No: e201920

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Conceptualizing Interactivity on Social Media and Exploring the Effects of Interactivity on Consumers’ Engagement with Online Social-Interactions

Fei Qiao

https://doi.org/10.29333/ojcmt/5781

Online Journal of Communication and Media Technologies, Volume 9, Issue 3, Article No: e201913

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Social Media Usage Practices of Luxury Brands: A Case of Luxury Automobile Brands’ Corporate Social Media Applications

Sevilay Ulas, Zekiye Beril Akinci Vural

https://doi.org/10.29333/ojcmt/5723

Online Journal of Communication and Media Technologies, Volume 9, Issue 1, Article No: e201904

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A New Creative Culture Example: The Case of the ‘What will be Happen News Bulletin’ in North Cyprus

Dilan Ciftci, Fuat Bogac Evren

https://doi.org/10.12973/ojcmt/3959

Online Journal of Communication and Media Technologies, Volume 8, Issue 4, pp. 385-398

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Interpersonal Communication in Social Networking Sites: An Investigation in the Framework of Uses and Gratification Theory

Aysen Temel Eginli, Neslihan Ozmelek Tas

https://doi.org/10.12973/ojcmt/2355

Online Journal of Communication and Media Technologies, Volume 8, Issue 2, pp. 81-104

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Blogging Gratifies Engagement Need for Internet Users in Media-Constrained Environment

Bahtiyar Kurambayev

https://doi.org/10.12973/ojcmt/2351

Online Journal of Communication and Media Technologies, Volume 8, Issue 2, pp. 1-19

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Exploring Arab Media Group’s Motivations for Using Facebook

Abdul-Karim Ziani, Mokhtar Elareshi, Mokhtar Elareshi, Maha Alrashid

https://doi.org/10.29333/ojcmt/2365

Online Journal of Communication and Media Technologies, Volume 8, Issue 1, pp. 88-111

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Survey on Use of Language on Social Media: English versus Turkish in North Cyprus

Sarah Gambo, Ifeoma Onyenegecha

Online Journal of Communication and Media Technologies, Volume 7, Issue December 2017 - Special Issue, pp. 94-105

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Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth

Saudat Sallah ABDULBAQI, Abdulgaffar Olawale ARIKEWUYO, Olabola Taye OMISORE

Online Journal of Communication and Media Technologies, Volume 7, Issue December 2017 - Special Issue, pp. 57-66

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Personalities of Brands Using Social Media Efficiently

Ozgul Dagli

https://doi.org/10.29333/ojcmt/2619

Online Journal of Communication and Media Technologies, Volume 7, Issue 4, pp. 211-223

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What Effect? An Appraisal of Journalists’ Use and Perception of New Media Technologies in Nigerian Media Practice

Ifeoma V. Dunu, Cornelius A. Ukwueze, Uche Ekwugha

https://doi.org/10.29333/ojcmt/2617

Online Journal of Communication and Media Technologies, Volume 7, Issue 4, pp. 179-198

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The Influence of Social Media on Academic Performance of Taraba State University Undergraduate Students

Apuke Destiny Oberiri

https://doi.org/10.29333/ojcmt/2615

Online Journal of Communication and Media Technologies, Volume 7, Issue 4, pp. 141-161

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Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective

Oberiri Destiny Apuke

https://doi.org/10.29333/ojcmt/2614

Online Journal of Communication and Media Technologies, Volume 7, Issue 4, pp. 132-140

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What is the Role of Social Media in Establishing a Chain of Equivalence between Activists Participating in Protest Movements?

Wei Ling Nien

https://doi.org/10.29333/ojcmt/2606

Online Journal of Communication and Media Technologies, Volume 7, Issue 3, pp. 182-215

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Usage and Gratification of Social Media in Higher Education: A Survey on the Perceptions of International Students in Turkey

Rajab Idd Muyingo

https://doi.org/10.29333/ojcmt/2605

Online Journal of Communication and Media Technologies, Volume 7, Issue 3, pp. 159-181

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Social Media Aided Sentiment Analysis in Forecasting

K.Nirmala Devi

https://doi.org/10.29333/ojcmt/2585

Online Journal of Communication and Media Technologies, Volume 7, Issue 1, pp. 163-173

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Social Media in Turkish Cypriot Society: Power, Surveillance and the Monitoring Culture

Raziye Nevzat

Online Journal of Communication and Media Technologies, Volume 6, Issue December 2016 - Special Issue, pp. 165-197

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Mediated Digital Activism: A Critical Assessment of Opportunities, Promises and Problems of Social Media Uses in Contemporary Grassroots Movements

Baruck Opiyo, Ülfet Kutoğlu Kuruç

Online Journal of Communication and Media Technologies, Volume 6, Issue December 2016 - Special Issue, pp. 121-148

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Insta-Shopping of Turkish Fashion

Umut Ayman, Anıl Kemal Kaya

Online Journal of Communication and Media Technologies, Volume 6, Issue December 2016 - Special Issue, pp. 86-97

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Perceptions of Social Media Impact on Social Behavior of Students: A Comparison between Arts and Science Faculty

K. Hashim, L. Al-Sharqi, I. Kutbi

https://doi.org/10.29333/ojcmt/2574

Online Journal of Communication and Media Technologies, Volume 6, Issue 4, pp. 147-165

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Understanding Likes on Facebook: An Exploratory Study

Anita Basalingappa, M. S. Subhas, Rashmi Tapariya

https://doi.org/10.29333/ojcmt/2566

Online Journal of Communication and Media Technologies, Volume 6, Issue 3, pp. 234-249

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The Role of Public Relations in Social Capital

Weiwu Zhang, Alan Abitbol

https://doi.org/10.29333/ojcmt/2565

Online Journal of Communication and Media Technologies, Volume 6, Issue 3, pp. 211-233

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Virtuel Flaneuseasa New Consumer Identity: A Qualitative Research on Pinterest

Nilnur Tandacgunes

https://doi.org/10.29333/ojcmt/2554

Online Journal of Communication and Media Technologies, Volume 6, Issue 2, pp. 177-196

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The Effects of Social Media Usage on Brand Resonance during and After the Gezi Park Protests in Turkey

Ebru Gokaliler, Ayda Sabuncuoglu

https://doi.org/10.29333/ojcmt/2551

Online Journal of Communication and Media Technologies, Volume 6, Issue 2, pp. 131-151

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Government Public Relations in Turkey: Social Media Usage of Turkish Ministries in Relationship Building

Hatun Boztepe-Taskiran

https://doi.org/10.29333/ojcmt/2537

Online Journal of Communication and Media Technologies, Volume 6, Issue 1, pp. 48-63

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Social Media Uses and their Perceived Outcome Satisfaction in the pre-Egyptian Revolt Context

Nermeen Kassem

Online Journal of Communication and Media Technologies, Volume 5, Issue December 2015 - Special Issue, pp. 157-187

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Social Media Advertising/Marketing: A Study of Awareness, Attitude and Responsiveness by Nigerian Youths

Nkiru Esther Otugo, Chikezie Emmanuel Uzuegbunam, Chinedu Okey Obikeze

Online Journal of Communication and Media Technologies, Volume 5, Issue December 2015 - Special Issue, pp. 117-140

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Social Changes & Social Media Usage amongst Emirati Female

Hanan El-Sayed, Mohammed Firoz, Suzana Dzamtoska

Online Journal of Communication and Media Technologies, Volume 5, Issue December 2015 - Special Issue, pp. 102-116

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The Effects of Internet Use and Internet Efficacy on Offline and Online Engagement

Weiwu Zhang, Sherice Gearhart

https://doi.org/10.29333/ojcmt/2530

Online Journal of Communication and Media Technologies, Volume 5, Issue 4, pp. 147-173

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Social Presence on LinkedIn: Perceived Credibility and Interpersonal Attractiveness Based on User Profile Picture

Chad Edwards, Brett Stoll, Natalie Faculak, Sandi Karman

https://doi.org/10.29333/ojcmt/2528

Online Journal of Communication and Media Technologies, Volume 5, Issue 4, pp. 102-115

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Exploring the Influence of Social Interaction, Pressure and Trust in a Social Media Environment on Political Participation: The Case of Occupy Central in 2014

Wendy Chan Wing Lam

https://doi.org/10.29333/ojcmt/2527

Online Journal of Communication and Media Technologies, Volume 5, Issue 4, pp. 77-101

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The Facebook Experience: A phenomenology of Facebook use

Patrick Ferrucci, Edson C. Tandoc Jr

https://doi.org/10.29333/ojcmt/2523

Online Journal of Communication and Media Technologies, Volume 5, Issue 3, pp. 176-197

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The Academic Usage of Social Networking Sites by the University Students of Tamil Nadu

Ramalingam Subramani

https://doi.org/10.29333/ojcmt/2522

Online Journal of Communication and Media Technologies, Volume 5, Issue 3, pp. 162-175

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Social Media Health Communication: A Cross-Cultural Investigation on the Motivations and Challenges of Using Participatory Technology to Communicate with Patients

L. Meghan Mahoney, Bessie Lawton, Lukas Pelliccio

https://doi.org/10.29333/ojcmt/2521

Online Journal of Communication and Media Technologies, Volume 5, Issue 3, pp. 141-161

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How and Why Some Issues Spread Fast in Social Media

Boyang Zhang, Marita Vos

https://doi.org/10.29333/ojcmt/2497

Online Journal of Communication and Media Technologies, Volume 5, Issue 1, pp. 90-113

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Health Communication through Social Media Evaluation of Communication Opportunities Offered by Social Networks to Health Care Institutions

Funda Erzurum

https://doi.org/10.29333/ojcmt/2496

Online Journal of Communication and Media Technologies, Volume 5, Issue 1, pp. 74-89

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Transformation of Identities in the Mediated Landscape of the Network Society

Ali Simsek, Eylem Simsek

https://doi.org/10.29333/ojcmt/2491

Online Journal of Communication and Media Technologies, Volume 4, Issue 4, pp. 136-153

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Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook

Bettina Lis, Jonathan Schulz

https://doi.org/10.29333/ojcmt/2484

Online Journal of Communication and Media Technologies, Volume 4, Issue 4, pp. 14-33

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Understanding Social Media and Its Potentials

Sileshie Semahagne Kumlachew

https://doi.org/10.29333/ojcmt/2482

Online Journal of Communication and Media Technologies, Volume 4, Issue 3, pp. 203-213

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Updated Statuses: Understanding Facebook Use through Explicit and Implicit Measures of Attitudes and Motivations

Heather Shoenberger, Edson Tandoc Jr.

https://doi.org/10.29333/ojcmt/2462

Online Journal of Communication and Media Technologies, Volume 4, Issue 1, pp. 217-244

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Social Networking Services in Service of Democracy – Chosen Case Studies

Małgorzata Laskowska

https://doi.org/10.29333/ojcmt/2458

Online Journal of Communication and Media Technologies, Volume 4, Issue 1, pp. 131-147

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Social Media Monitoring for Crisis Communication: Process, Methods and Trends in the Scientific Literature

Aino Ruggiero, Marita Vos

https://doi.org/10.29333/ojcmt/2457

Online Journal of Communication and Media Technologies, Volume 4, Issue 1, pp. 105-130

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User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media

Sylvia M. Chan-Olmsted, Moonhee Cho, Sangwon Lee

https://doi.org/10.29333/ojcmt/2451

Online Journal of Communication and Media Technologies, Volume 3, Issue 4, pp. 149-178

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Developing Content for Migrants at Crossroads: Lessons Learned from Piloting an Online Community Portal for Overseas Filipinos

Francis Raymond Calbay

https://doi.org/10.29333/ojcmt/2433

Online Journal of Communication and Media Technologies, Volume 3, Issue 3, pp. 33-51

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Managing Risk, Reputation and Identity of Young Adults in a Social Media Environment

Marla Koonin

https://doi.org/10.29333/ojcmt/2424

Online Journal of Communication and Media Technologies, Volume 3, Issue 2, pp. 75-93

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Keyboard Action End up Political Party: Understanding the Intertwining Relations of Social Media Activism, Citizenship, and the Dynamics of Democracy in Indonesia

Desideria Cempaka Wijaya Murti

https://doi.org/10.29333/ojcmt/2422

Online Journal of Communication and Media Technologies, Volume 3, Issue 2, pp. 32-53

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Integrative use of Social Media in Health Communication

Daniel Robledo

https://doi.org/10.29333/ojcmt/2400

Online Journal of Communication and Media Technologies, Volume 2, Issue 4, pp. 77-95

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Name Brand: The Rise of the Independent Reporter Through Social Media

Brad Schultz, Mary Lou Sheffer

https://doi.org/10.29333/ojcmt/2391

Online Journal of Communication and Media Technologies, Volume 2, Issue 3, pp. 93-112

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Facebook and Pharmaceutical Companies: An Industry in Need of Guidance

Susan D. Myers

https://doi.org/10.29333/ojcmt/2389

Online Journal of Communication and Media Technologies, Volume 2, Issue 3, pp. 48-70

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Social Media: Changing Advertising Education

Deborah H. Lester

https://doi.org/10.29333/ojcmt/2373

Online Journal of Communication and Media Technologies, Volume 2, Issue 1, pp. 116-125

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Using Social Media for Branding in Publishing

Bettina Lis, Jennifer Berz

https://doi.org/10.29333/ojcmt/2350

Online Journal of Communication and Media Technologies, Volume 1, Issue 4, pp. 193-213

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