The Influence of Social Media on Academic Performance of Taraba State University Undergraduate Students

Apuke Destiny Oberiri 1 *
More Detail
1 Taraba State University, Nigeria
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 7, Issue 4, pp. 141-161.
OPEN ACCESS   3211 Views   12458 Downloads   Published online: 10 Oct 2017
Download Full Text (PDF)


This study examined the influence of social media on students’ academic performance. A study of Taraba State University students. Quantitative survey method was adopted for the study. The population consists of 5000 undergraduate students. The study made use of Taro Yame’s formula to sample 100 students. Questionnaires were employed as the instrument for data collection. The questionnaire was administered to 100 randomly selected students. The entire questionnaires administered were duly filled and retrieved given a high response rate of 100%. The gamut of this study is on the uses and gratification theory. Data collected were coded and analysed on SPSS version 22 and presented in tables. Findings revealed that students of Taraba State University have access to the internet and that they do so through different mediums such as smart phones, tablets and computers. The study also postulate that students who spend more time on social media are likely to perform poorly in their academic activities than those who do not. The study recommends that students should decrease their introduction to social media and give careful consideration to their studies. Students, particularly those ready to record gigantic scholarly achievement should guard themselves against the successive utilization of social media.


Oberiri, A. D. (2017). The Influence of Social Media on Academic Performance of Taraba State University Undergraduate Students. Online Journal of Communication and Media Technologies, 7(4), 141-161.


  • Adegboji, O.B., & Toyo, O.D (2006). The Impact of the Internet on research: The experience of Delta State University, Abraka, Nigeria. Library Philosophy and Practice 8
  • Andreas K M., Micheal, H (2010) Users of the world, unite! The challenges and opportunities of social media. Business Horizons 53 (1) 6 61.
  • Asemah, E.S and Edegoh, L.O.N. (2013). Influence of Social Media on the Academic Performance of the Undergraduate Students of Kogi State University, Anyigba, Nigeria. Journal of Research on Humanities and Social Sciences Vol .3(12)
  • Asogwa C. E, Ojih, E. U and Onoja, B. I (2012) ‘Use of Social networking sites and Academic Performance among Students of Selected Tertiary Institutions in Kogi State International Journal of African and Asian Studies. Vol 6.
  • Brown, S. (2010). From VLEs to learning webs: the implications of Web 2.0 for learning and Ganiyu, M., & Akinreti, Q. (2011).Secrets of Online and Multimedia Journalism: A manual for Online and Multimedia Journalism practice in Africa. Ibadan: Emgee Publishers Ltd.
  • Buettner, R. (2016) Getting a Job via Career oriented Social networking sites: The weakness of Ties. 49th Annual International Conference on systems sciences. Kauai, Hawaii: IEEEE. Doi:10.13140/RG. 2.1.3249.2241
  • Grant, I. (2005). Young; peoples’ relationship with online marketing practices: an intrusion too far? Journal of Marketing Management, 21(5/6), 607-623.
  • Kamba, M.A (2008). The changing role of resources in Nigeria: The Internet as an alternative future to modernity. Library Philosophy and Practice.
  • Ifeanyi-obi C.C, Olatunji S.O , and Akpala, J (2014). Perceived Effects of Facebook on Academic Activities of Agricultural Students in University Of Port Harcourt . IOSR Journal of Mobile Computing & Application.
  • Idakwo, L. (2011) The Use of Social Media among Nigerian Youths. Retrieved 9/7/2012 from: among-Nigerianyouths
  • Kietzmann, H., Jan; Kristopher Hermkens (2011). Social Media” Get serious. Understanding the functional building blocks of social media. Business Horizons 54: 241-251
  • Kim, Y., Kim, M. and Kim, K. (2010). Factors influencing the adoption of social media in Ndaku, A.J (2013). Impact of social media on students’ academic performance -A study of students of University of Abuja. (An undergraduate project submitted to Department of mass communication management and social sciences Caritas University
  • Rubin, A. (2002). Media Uses and Effects: A Uses-and-Gratifications Perspective. In J. Bryant & D. Zillmann (Eds.); Media Effects: Advances in Theory and Research (pp.417–436). New Jersey: Lawrence Erlbaum Associates, Inc.
  • Seyi, O. (2012), Social Media and Nigeria Youth Burden. A paper presented in Blue Print Newspaper December 17 2012.
  • Sofela, T. (2012). The Effect of Social Media on Students. A paper presented in Craft Magazine October 23 2012).
  • Ufuophu, E and Agobami, O. (2012). Usage of information and communication technologies and job motivation among newspaper workers in Nigeria. Journal of Communication and Media Research. Vol.4. (1).
  • Wheeler, S., Yeomans, P., & Wheeler, D. (2008). The good, the bad and the wiki: Evaluating student-generated content for collaborative learning. British Journal of Educational Technology, 39(6), 987–995.
  • Wimmer, R.D. & Dominick, J.R. (2011). Mass media research: An introduction. Canada: Wadsworth. (2016). The registrar’s desk.
  • Yates, D.S., David S. M., Daren S.S (2008) The practice of statistics, 3 rd Ed. Freeman. ISBN 978-0-7167-7309-2.