APA
In-text citation: (Lis & Schulz, 2014)
Reference: Lis, B., & Schulz, J. (2014). Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook.
Online Journal of Communication and Media Technologies, 4(4), 14-33.
https://doi.org/10.29333/ojcmt/2484
AMA
In-text citation: (1), (2), (3), etc.
Reference: Lis B, Schulz J. Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook.
ONLINE J. COMMUN. MEDIA TECHNOL. 2014;4(4), 14-33.
https://doi.org/10.29333/ojcmt/2484
Chicago
In-text citation: (Lis and Schulz, 2014)
Reference: Lis, Bettina, and Jonathan Schulz. "Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook".
Online Journal of Communication and Media Technologies 2014 4 no. 4 (2014): 14-33.
https://doi.org/10.29333/ojcmt/2484
Harvard
In-text citation: (Lis and Schulz, 2014)
Reference: Lis, B., and Schulz, J. (2014). Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook.
Online Journal of Communication and Media Technologies, 4(4), pp. 14-33.
https://doi.org/10.29333/ojcmt/2484
MLA
In-text citation: (Lis and Schulz, 2014)
Reference: Lis, Bettina et al. "Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook".
Online Journal of Communication and Media Technologies, vol. 4, no. 4, 2014, pp. 14-33.
https://doi.org/10.29333/ojcmt/2484
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Lis B, Schulz J. Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook. ONLINE J. COMMUN. MEDIA TECHNOL. 2014;4(4):14-33.
https://doi.org/10.29333/ojcmt/2484