The Effects of Internet Use and Internet Efficacy on Offline and Online Engagement

Weiwu Zhang 1, Sherice Gearhart 2 *
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1 Texas Tech University, USA
2 University of Nebraska at Omaha, USA
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 5, Issue 4, pp. 147-173. https://doi.org/10.29333/ojcmt/2530
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ABSTRACT

While existing research has explored the relationship between Internet use and civic engagement, this study is among the first to examine the effects of general Internet use, social network site use, and Internet efficacy on online and offline civic participation using the 2010 Pew Internet and American Life Project ‘Social Side of the Internet’ survey (N = 2,303). Results show that general Internet use and social network site use enhance web and wireless participation. However, neither increases offline participation. Individual Internet efficacy enhances both online and offline participation, but group Internet efficacy decreases offline participation. Theoretical and practical implications of the findings of this study for engagement are discussed.

CITATION

Zhang, W., & Gearhart, S. (2015). The Effects of Internet Use and Internet Efficacy on Offline and Online Engagement. Online Journal of Communication and Media Technologies, 5(4), 147-173. https://doi.org/10.29333/ojcmt/2530