Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective

Oberiri Destiny Apuke 1 *

More Detail


Social media are computer mediated tools that allow people to create, share or exchange information, ideas, pictures/videos in implicit communities and networks such as Facebook, Twitter, Baddo, Instagram among others. Whereas Traditional Media refer to those media that communicates identical messages in a one-way route to very large mass audiences, which are assumed to be homogeneous. Social media is at variance with Traditional media in production of media content; whereby social media content have now become more generally dispersed throughout the population, rather than restricted to media professionals, and there is more accessibility, quality and interactivity. Social media and the Traditional media share a relationship in advertisement, entertainment and news among others. The study postulates that although social media have come to stay, the traditional media will continue to strive in complimenting the social media


social media traditional media synergy variance


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 7, Issue 4, October 2017, pp. 132-140

Published Online: 10 Oct 2017

Article Views: 1004

Article Downloads: 786

Open Access References How to Cite This Article