Conceptual Approach to the Use of Information Acquired in Social Media for Medial Decisions

Masuma Mammadovа 1 * , Zarifa Jabrayilova 1, Aytac Isayeva 1

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A conceptual approach to the use of information collected in medical social media for decision-making is proposed. The formation of e-medicine has turned the medical social media environment into an important source of information for improving the medical decision-making process, taking into account public opinion. Referring to this source, the information collected to obtain the data essential for medical decision-making is classified, and the medical social media environment is segmented for user relations. The information collected in the physician-patient segment is taken as a research object, and the inquiries of e-patients in a number of national medical resources are statistically analyzed. Referring to the results and demographic data of e-patients, the activity of the stakeholders in medical social media is assessed, and the informative indicators for medical decisions are defined. The process of medical decision-making is formally described. The results of the study represent an innovative approach to the use of the results of statistical analysis of information collected in the national medical social media to improve medical decision-making. This approach constitutes the conceptual framework for a decision support system to improve the quality of health care, taking into account public opinion.


medical social media stakeholders e-patient requests informative indicators medical decision-making


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 10, Issue 2, April 2020, Article No: e202007

Published Online: 03 Apr 2020

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