Keyword: advertising

Search Results (21)
Research Article
Specificities Introduced by Mobile Phones in the Relationship Between Children and Commercial Content
Online Journal of Communication and Media Technologies, Volume 12, Issue 4, October 2022, e202227
Research Article
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
Online Journal of Communication and Media Technologies, Volume 12, Issue 1, January 2022, e202204
Research Article
Automobile Media Discourse: Verbal Media Presentation of the Electric Cars
Online Journal of Communication and Media Technologies, Volume 10, Issue 3, July 2020, e202012
Research Article
Digital Transformation in Marketing Mobile Phones Industry: Evaluating Marketers Strategies for Cross-Cultural Advertisements
Online Journal of Communication and Media Technologies, Volume 9, Issue 3, July 2019, e201915
Research Article
Native Advertising on TV: Effects of Ad Format and Media Context
Online Journal of Communication and Media Technologies, Volume 8, Issue 3, July 2018, 203-214
Research Article
Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth
Online Journal of Communication and Media Technologies, Volume 7, Issue December 2017 - Special Issue, 2017, 57-66
Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Online Journal of Communication and Media Technologies, Volume 7, Issue 3, July 2017, 1-26
Research Article
Impact of Television Media in Influencing Consumer Buying Behaviour Through Humourous Adverstisements
Online Journal of Communication and Media Technologies, Volume 7, Issue 2, April 2017, 71-95
Research Article
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies
Online Journal of Communication and Media Technologies, Volume 7, Issue 1, January 2017, 15-32
Research Article
Social Media Advertising/Marketing: A Study of Awareness, Attitude and Responsiveness by Nigerian Youths
Online Journal of Communication and Media Technologies, Volume 5, Issue December 2015 - Special Issue, 2015, 117-140
Research Article
Appeals, Sexual Images, Visual Metaphors and Themes: Differences in Condom Print Ads across Four Continents
Online Journal of Communication and Media Technologies, Volume 5, Issue 3, July 2015, 37-66
Research Article
The Efficacy of Religious Outdoor Advertising in the Southern United States
Online Journal of Communication and Media Technologies, Volume 4, Issue 3, July 2014, 170-189
Research Article
Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers
Online Journal of Communication and Media Technologies, Volume 4, Issue 3, July 2014, 143-169
Research Article
Emotional Appeals are used in Social Advertising: Content Analysis on Turkish Case
Online Journal of Communication and Media Technologies, Volume 3, Issue 3, July 2013, 74-90
Research Article
Smart Choice: Smartphone Users’ Intentions to Accept Mobile Advertising
Online Journal of Communication and Media Technologies, Volume 3, Issue 2, April 2013, 187-202
Research Article
Messages with Impact: Creativity in Traditional Outdoor Advertising Platforms in Castellón (Spain) and Warrington (UK)
Online Journal of Communication and Media Technologies, Volume 3, Issue 2, April 2013, 94-111
Research Article
Conceptualizing Beauty: A Content Analysis of U.S. and French Women’s Fashion Magazine Advertisements
Online Journal of Communication and Media Technologies, Volume 3, Issue 1, January 2013, 49-74
Research Article
The Role and Usage of Visual Rhetoric in Advertising
Online Journal of Communication and Media Technologies, Volume 3, Issue January 2013 - Special Issue, 2013, 78-86
Research Article
Am I In? Influence of Viewers’ Race and Sex on Image Appeal for Higher Education Advertising
Online Journal of Communication and Media Technologies, Volume 2, Issue 4, October 2012, 1-31
Research Article
Advertising Effectiveness: “Understanding The Value Of Creativity In Advertising”, A Review Study In India
Online Journal of Communication and Media Technologies, Volume 2, Issue 3, July 2012, 1-10
Research Article
Social Media: Changing Advertising Education
Online Journal of Communication and Media Technologies, Volume 2, Issue 1, January 2012, 116-125