APA
In-text citation: (Whittle & Xue, 2018)
Reference: Whittle, C., & Xue, F. (2018). Native Advertising on TV: Effects of Ad Format and Media Context.
Online Journal of Communication and Media Technologies, 8(3), 203-214.
https://doi.org/10.12973/ojcmt/2651
AMA
In-text citation: (1), (2), (3), etc.
Reference: Whittle C, Xue F. Native Advertising on TV: Effects of Ad Format and Media Context.
ONLINE J. COMMUN. MEDIA TECHNOL. 2018;8(3), 203-214.
https://doi.org/10.12973/ojcmt/2651
Chicago
In-text citation: (Whittle and Xue, 2018)
Reference: Whittle, Chad, and Fei Xue. "Native Advertising on TV: Effects of Ad Format and Media Context".
Online Journal of Communication and Media Technologies 2018 8 no. 3 (2018): 203-214.
https://doi.org/10.12973/ojcmt/2651
Harvard
In-text citation: (Whittle and Xue, 2018)
Reference: Whittle, C., and Xue, F. (2018). Native Advertising on TV: Effects of Ad Format and Media Context.
Online Journal of Communication and Media Technologies, 8(3), pp. 203-214.
https://doi.org/10.12973/ojcmt/2651
MLA
In-text citation: (Whittle and Xue, 2018)
Reference: Whittle, Chad et al. "Native Advertising on TV: Effects of Ad Format and Media Context".
Online Journal of Communication and Media Technologies, vol. 8, no. 3, 2018, pp. 203-214.
https://doi.org/10.12973/ojcmt/2651
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Whittle C, Xue F. Native Advertising on TV: Effects of Ad Format and Media Context. ONLINE J. COMMUN. MEDIA TECHNOL. 2018;8(3):203-14.
https://doi.org/10.12973/ojcmt/2651