Keyword: Consumer

Search Results (16)
Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Online Journal of Communication and Media Technologies, Volume 13, Issue 2, April 2023, e202309
Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Online Journal of Communication and Media Technologies, Volume 13, Issue 1, January 2023, e202302
Research Article
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
Online Journal of Communication and Media Technologies, Volume 12, Issue 1, January 2022, e202204
Research Article
Consumer Perceptions towards Dairy Products: Effects of Mass Media
Online Journal of Communication and Media Technologies, Volume 9, Issue 2, April 2019, e201908
Research Article
Determination of Smartphone Users’ Perceptions of Branded Mobile Applications in Turkey
Online Journal of Communication and Media Technologies, Volume 7, Issue 3, July 2017, 27-45
Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Online Journal of Communication and Media Technologies, Volume 7, Issue 3, July 2017, 1-26
Research Article
Impact of Television Media in Influencing Consumer Buying Behaviour Through Humourous Adverstisements
Online Journal of Communication and Media Technologies, Volume 7, Issue 2, April 2017, 71-95
Research Article
Online Newspapers Providing Credible Information: A Survey of Indian Online News Readers
Online Journal of Communication and Media Technologies, Volume 6, Issue 4, October 2016, 132-146
Research Article
Virtuel Flaneuseasa New Consumer Identity: A Qualitative Research on Pinterest
Online Journal of Communication and Media Technologies, Volume 6, Issue 2, April 2016, 177-196
Research Article
Turkish Series: Products of Popular Culture and Tools for Inclusive Globalization
Online Journal of Communication and Media Technologies, Volume 6, Issue 1, January 2016, 129-142
Research Article
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Online Journal of Communication and Media Technologies, Volume 3, Issue 4, October 2013, 88-106
Research Article
Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana
Online Journal of Communication and Media Technologies, Volume 3, Issue 1, January 2013, 195-204
Research Article
Individual Preference for Radio Stations in The Eastern Region of Ghana
Online Journal of Communication and Media Technologies, Volume 2, Issue 4, October 2012, 65-76
Research Article
The First Step To Communication With Environmentally Responsible Consumer: Measuring Environmental Consciousness Of Turkish Consumers
Online Journal of Communication and Media Technologies, Volume 2, Issue 3, July 2012, 131-147
Research Article
Advertising Effectiveness: “Understanding The Value Of Creativity In Advertising”, A Review Study In India
Online Journal of Communication and Media Technologies, Volume 2, Issue 3, July 2012, 1-10
Research Article
A Content Analysis: Environment Themes and Tools in Newspapers Advertisements
Online Journal of Communication and Media Technologies, Volume 1, Issue 3, July 2011, 1-13