APA 6th edition
In-text citation: (Kwon & Jung, 2013)
Reference: Kwon, E., & Jung, J. (2013). Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention. Online Journal of Communication and Media Technologies, 3(4), 88-106.
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Kwon E, Jung J. Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention. Online Journal of Communication and Media Technologies. 2013;3(4), 88-106.
Chicago
In-text citation: (Kwon and Jung, 2013)
Reference: Kwon, Eunseon, and Jong-Hyuok Jung. "Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention". Online Journal of Communication and Media Technologies 2013 3 no. 4 (2013): 88-106.
Harvard
In-text citation: (Kwon and Jung, 2013)
Reference: Kwon, E., and Jung, J. (2013). Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention. Online Journal of Communication and Media Technologies, 3(4), pp. 88-106.
MLA
In-text citation: (Kwon and Jung, 2013)
Reference: Kwon, Eunseon et al. "Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention". Online Journal of Communication and Media Technologies, vol. 3, no. 4, 2013, pp. 88-106.
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Kwon E, Jung J. Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention. Online Journal of Communication and Media Technologies. 2013;3(4):88-106.