Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana

Hamdiyah Alhassan 1 *, Paul Adjei Kwakwa 2

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Abstract

With little known about the preference for individuals in semi-rural areas’ choice and preference for television (TV) stations and programmes, this study was carried out using a semi-rural town in Ghana, Akropong-Akuapem. The findings were that, the participants watched the TV for education, relaxation, entertainment and to aid studies/work. The significant factors determining TV choice included the overall image of the station, clear reception, station heritage, news coverage and kinds of programme. Again we found that respondents placed importance on health, religious/inspirational, current affairs business, relationship, educational, and educative programmes. The awareness of the programme, language of the programme, guest/panel members, content of programme and time were observed to have strong influence in the choice of TV programme.

Keywords

Television Consumer behavior Akropong-Akuapem Ghana

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 3, Issue 1, pp. 195-204

Published Online: 24 Jan 2013

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