A Content Analysis: Environment Themes and Tools in Newspapers Advertisements

Levent ÖZKOÇAK 1 * , Yavuz TUNA 2 *

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A growing number of consumers actively seek environmentally friendly products. A newly discovered “green” consumer, the latest environmentally friendly products only to discover that too many products advertised claims to be “clean” and “green” for the environment. While this clearly is not the case today, producers are claiming more and more that their products are environmentally friendly.
The study described here was undertaken to assess the degree to which magazine advertisements depicted environmental tools on products. Analyses were conducted on which environmental issues were emphasized and the extent to which producers‟ advertisements on the best sellers newspapers in June, July and August of 2009. Advertisements will choose on Hürriyet, Sabah and Posta newspapers. The reason of the choosing is the best sellers newspapers on the dates which had been mentioned.


"green" consumer newspaper advertisements environmental tools


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article


Online Journal of Communication and Media Technologies, Volume 1, Issue 3, pp. 1-13

Published Online: 10 Jul 2011

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