Keyword: Brand

Search Results (22)
Research Article
Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in Spain
Pablo Medina Aguerrebere, Eva Medina, Toni González Pacanowski
Online Journal of Communication and Media Technologies, Volume 14, Issue 1, January 2024, e202407
DOI: https://doi.org/10.30935/ojcmt/14132
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Research Article
Emotional brand communication on social media to foster financial well-being
Charmaine du Plessis
Online Journal of Communication and Media Technologies, Volume 13, Issue 4, October 2023, e202342
DOI: https://doi.org/10.30935/ojcmt/13452
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Research Article
Branding cancer research institutions through social media platforms
Pablo Medina-Aguerrebere, Eva Medina, Toni Gonzalez-Pacanowski
Online Journal of Communication and Media Technologies, Volume 13, Issue 2, April 2023, e202313
DOI: https://doi.org/10.30935/ojcmt/12955
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Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi, Muhammad Ali Raza
Online Journal of Communication and Media Technologies, Volume 13, Issue 2, April 2023, e202309
DOI: https://doi.org/10.30935/ojcmt/12876
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Research Article
Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan)
Elena Sergeevna Doroschuk, Tatiana Sergeevna Staroverova
Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201930
DOI: https://doi.org/10.29333/ojcmt/6276
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Research Article
Impact of Social Media Marketing on Brand Love: Promoting Loyalty in the Restaurant Landscape of Pakistan
Mohammad Danial Ibrahim Sikandar, Qazi Mohammed Ahmed
Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201927
DOI: https://doi.org/10.29333/ojcmt/5953
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Research Article
Social Media Usage Practices of Luxury Brands: A Case of Luxury Automobile Brands’ Corporate Social Media Applications
Sevilay Ulas, Zekiye Beril Akinci Vural
Online Journal of Communication and Media Technologies, Volume 9, Issue 1, January 2019, e201904
DOI: https://doi.org/10.29333/ojcmt/5723
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Research Article
Personalities of Brands Using Social Media Efficiently
Ozgul Dagli
Online Journal of Communication and Media Technologies, Volume 7, Issue 4, October 2017, 211-223
DOI: https://doi.org/10.29333/ojcmt/2619
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Research Article
Determination of Smartphone Users’ Perceptions of Branded Mobile Applications in Turkey
Niyazi Gumus
Online Journal of Communication and Media Technologies, Volume 7, Issue 3, July 2017, 27-45
DOI: https://doi.org/10.29333/ojcmt/2598
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Research Article
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies
Okorie Nelson, Agbaleke Deborah
Online Journal of Communication and Media Technologies, Volume 7, Issue 1, January 2017, 15-32
DOI: https://doi.org/10.29333/ojcmt/2577
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Research Article
Insta-Shopping of Turkish Fashion
Umut Ayman, Anıl Kemal Kaya
Online Journal of Communication and Media Technologies, Volume 6, Issue December 2016 - Special Issue, 2016, 86-97
DOI: https://doi.org/10.30935/ojcmt/5643
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Research Article
Generation Z's Motivations for Following Brands on Facebook Brand Fan Pages: A Focus Group Study
Gülçin İpek Emeksiz
Online Journal of Communication and Media Technologies, Volume 6, Issue December 2016 - Special Issue, 2016, 47-68
DOI: https://doi.org/10.30935/ojcmt/5641
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Research Article
The Effects of Social Media Usage on Brand Resonance during and After the Gezi Park Protests in Turkey
Ebru Gokaliler, Ayda Sabuncuoglu
Online Journal of Communication and Media Technologies, Volume 6, Issue 2, April 2016, 131-151
DOI: https://doi.org/10.29333/ojcmt/2551
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Research Article
The Antecedents of Interactive Loyalty
Anthony Palomba
Online Journal of Communication and Media Technologies, Volume 6, Issue 2, April 2016, 107-130
DOI: https://doi.org/10.29333/ojcmt/2550
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Research Article
The Role of Strategic Communication Management in Nation Brand Building
Abdullah Ozkan
Online Journal of Communication and Media Technologies, Volume 5, Issue 4, October 2015, 174-183
DOI: https://doi.org/10.29333/ojcmt/2531
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Research Article
Unhate Company of Benetton and Corporate Reputation
Özgül Dağlı, Şeyma Esin Erben
Online Journal of Communication and Media Technologies, Volume 5, Issue September 2015 - Special Issue, 2015, 138-145
DOI: https://doi.org/10.30935/ojcmt/5696
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Research Article
Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige
Kati Förster
Online Journal of Communication and Media Technologies, Volume 4, Issue 4, October 2014, 34-57
DOI: https://doi.org/10.29333/ojcmt/2485
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Research Article
The Relation between Positive Brand Emotions and Recall
Duygu Aydin
Online Journal of Communication and Media Technologies, Volume 4, Issue 1, January 2014, 173-184
DOI: https://doi.org/10.29333/ojcmt/2460
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Research Article
Culture and Identity in Brazilian Fashion: A Semiotic Approach
Maria Carolina Garcia, Ana Paula de Miranda
Online Journal of Communication and Media Technologies, Volume 3, Issue January 2013 - Special Issue, 2013, 25-35
DOI: https://doi.org/10.30935/ojcmt/5708
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Research Article
Name Brand: The Rise of the Independent Reporter Through Social Media
Brad Schultz, Mary Lou Sheffer
Online Journal of Communication and Media Technologies, Volume 2, Issue 3, July 2012, 93-112
DOI: https://doi.org/10.29333/ojcmt/2391
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Research Article
The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage
Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria
Online Journal of Communication and Media Technologies, Volume 2, Issue 2, April 2012, 141-152
DOI: https://doi.org/10.29333/ojcmt/2383
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Research Article
Using Social Media for Branding in Publishing
Bettina Lis, Jennifer Berz
Online Journal of Communication and Media Technologies, Volume 1, Issue 4, October 2011, 193-213
DOI: https://doi.org/10.29333/ojcmt/2350
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