Keyword: behavioral analytics

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Research Article
The metaverse engagement ladder: How virtual world users progress from casual explorers to high-value power users
Sezai Tunca, Yavuz Selim Balcıoğlu, Cihan Yilmaz
Online Journal of Communication and Media Technologies, Volume 16, Issue 1, January 2026, e202605
DOI: https://doi.org/10.30935/ojcmt/17778
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