Keyword: behavioral

Search Results (3)
Research Article
The role of social media use motivations in university students’ adoption of AI-supported learning tools: The mediating effect of perceived usefulness
Gulbakyt K. Shashayeva, Akhmetova Aigul Igenovna, Naziya A. Tassilova, Saltanat B. Beisenova, Aigul K. Nogayeva, Yanjie Song, Aliya S. Kosshygulova
Online Journal of Communication and Media Technologies, Volume 16, Issue 2, April 2026, e202633
DOI: https://doi.org/10.30935/ojcmt/18592
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Research Article
The metaverse engagement ladder: How virtual world users progress from casual explorers to high-value power users
Sezai Tunca, Yavuz Selim Balcıoğlu, Cihan Yilmaz
Online Journal of Communication and Media Technologies, Volume 16, Issue 1, January 2026, e202605
DOI: https://doi.org/10.30935/ojcmt/17778
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Research Article
Measuring student receptivity to ChatGPT in higher education: A case study from Peru
Gilber Chura-Quispe, Edwin Gustavo Estrada-Araoz, Guido Ayay-Arista, Sebanias Cuja-Quiac, Papa Pio Ascona-Garcia, Elizabeth Orfelia Cruz-Laricano
Online Journal of Communication and Media Technologies, Volume 15, Issue 4, October 2025, e202532
DOI: https://doi.org/10.30935/ojcmt/17380
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