Archive / Volume 10, Issue 3, July 2020

Reality Television, African Identities and the Big Brother Africa show: An Experiential Inquest

Nelson Okorie 1 *

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Abstract

This study examined how Big Brother Africa has promoted the unique elements of African identities and multicultural images of Africa. This study was anchored on the cultivation theory to explain the nature and influence of Big Brother Africa as a reality TV show. The survey research method was adopted and the questionnaire served as an instrument of data collection. The results indicated that 90% of the respondents had watched BBA Hotshot, while more than 87 % of the respondents indicated that they had watched past editions of BBA. Also, the result indicated that more than 83% believed that BBA promoted African identities in the area of problem solving purposes. This study recommended that there was a need for more reality television shows that promote the indigenous languages and communal living among individuals.

Keywords

Africa Big Brother Africa Identities and Reality TV

License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

https://doi.org/10.29333/ojcmt/8222

Online Journal of Communication and Media Technologies, Volume 10, Issue 3, Article No: e202017

Published Online: 30 Apr 2020

Article Views: 365

Article Downloads: 108

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