Keyword: virtual anchors

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Research Article
The trust-attractiveness trade-off: How anthropomorphism and sex appeal shape audience engagement with virtual news anchors
Chih-Chien Wang, Guan-Yi Wu, Yan-Fong Wu
Online Journal of Communication and Media Technologies, Volume 16, Issue 4, October 2026, e202651
DOI: https://doi.org/10.30935/ojcmt/19272
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