Keyword: tagline

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Research Article
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
Chimeziem E. Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir
Online Journal of Communication and Media Technologies, Volume 12, Issue 1, January 2022, e202204
DOI: https://doi.org/10.30935/ojcmt/11432
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