Keyword: psychophysiological

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Research Article
Narrative Styles and Narratology Formats in PSAs: Assessing the Effects on Arousal, Attention, and Memory
Kimberly Baker, Fei Qiao, Shuhua Zhou
Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201925
DOI: https://doi.org/10.29333/ojcmt/5948
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