Keyword: audience acceptance

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Research Article
AI anchors from a uses and gratifications perspective: An exploratory study of past, present, and future trends
Yongbo Niu, Sharifah Sofiah Syed Zainudin, Syafila Binti Kamarudin
Online Journal of Communication and Media Technologies, Volume 16, Issue 2, April 2026, e202624
DOI: https://doi.org/10.30935/ojcmt/18478
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