Webvergence in Practice: Comparing U.S. TV Stations’ and Newspapers’ Online Strategies at a Crucial Moment

Susan Keith ^{1 *}, Leslie-Jean Thornton ²

Abstract

This article compares how U.S. news managers reported that television stations and newspapers approached online journalism during a crucial moment in the 21st century. Reports of how the two types of sites used online tools were largely similar, but newspaper respondents were more likely than those from TV stations to say their organizations prioritized online news production. Although both types of sites likely were affected by extramedia pressures—from a global recession and declining audiences—newspapers‘ perceived competitive need to reach news consumers instantly (something native to TV) may have helped newspapers overcome legacy routines and move more deeply into change.

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