Turning Social Capital into Real Capital

Joseph A. Rosendale 1 *

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This interpretive research study analyzes organizations’ ability to increase capital and financial gains through the integration of social communications among workers and other stakeholders. Using Vygotsky’s social capital theory as a framework, it is recommended that businesses focus on building more systemic and systematic interpersonal, online, and social relationships as a valid means for competitive advantage and increased profitability.


Social capital business capital social learning theory online interaction


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article


Online Journal of Communication and Media Technologies, Volume 6, Issue 2, pp. 152-157

Published Online: 26 Apr 2016

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