Turning Social Capital into Real Capital

Joseph A. Rosendale 1 *
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1 Indiana University of Pennsylvania, USA
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 6, Issue 2, pp. 152-157. https://doi.org/10.29333/ojcmt/2552
OPEN ACCESS   1486 Views   1239 Downloads   Published online: 26 Apr 2016
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This interpretive research study analyzes organizations’ ability to increase capital and financial gains through the integration of social communications among workers and other stakeholders. Using Vygotsky’s social capital theory as a framework, it is recommended that businesses focus on building more systemic and systematic interpersonal, online, and social relationships as a valid means for competitive advantage and increased profitability.


Rosendale, J. A. (2016). Turning Social Capital into Real Capital. Online Journal of Communication and Media Technologies, 6(2), 152-157. https://doi.org/10.29333/ojcmt/2552


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