Thematization in Polish Current Affairs TV Programmes During 2014 European Election Campaign: Autopoiesis In Polish Media System

Tomasz Gackowski 1 *
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1 Warsaw University. Poland
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 5, Issue September 2015 - Special Issue, pp. 146-159.
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The aim of this study was to examine the quality of Polish public debate on the European Elections: in other words, how current affairs TV programmes tried to explain the complexity of issues concerning the European Union and the essence of the functioning of the European Parliament to the average viewer-voter. In the study, the methodology of qualitative and quantitative content analysis was implemented. The paper focuses on the phenomenon of thematization in the TV programmes covered in the study. Much attention in the discussions of the journalistic topics was given to such issues as the process and dynamics of a given campaign, the manner of its coverage by the media, and the polls. In this regard, the results of the study confirmed a strong autopoietic (definition of the Luhmann’s theory) and self-referential nature of the electoral discourse.


Gackowski, T. (2015). Thematization in Polish Current Affairs TV Programmes During 2014 European Election Campaign: Autopoiesis In Polish Media System. Online Journal of Communication and Media Technologies, 5(September 2015 - Special Issue), 146-159.


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