The Pictures in Our Heads

Jennifer Kowalewski 1 *

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Most research has focused on how conventional news influenced second-level agenda setting, but more research needs to investigate how humorous news might affect attribute agenda setting, and compare those effects with conventional news. In this experiment, participants received media messages with the same information structured as either conventional news or humorous news to examine how the structure of the media message might affect second-level agenda setting. The results indicated people accepted the attributes of issues related to certain issues when it was presented as a humorous news program. However, conventional news was more successful in second-level agenda setting as compared to humorous news, meaning people accepted attributes of issues more when presented as a conventional news program.


Attribute Agenda Setting Humorous News Conventional News Experiment


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 7, Issue 2, pp. 148-168

Published Online: 26 Jan 2017

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