The New Internet Discourse of Healthcare in Turkish Hospitals’ Social Media Pages

Elgiz Yılmaz 1 *

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Abstract

In this paper, discourse analysis of health is concerned with a critical analysis of the language use and the reproduction of dominant institutional ideologies in Turkish hospitals’ Facebook pages exploring the way in which health beliefs and the dissemination of health information are coded in the new media. This paper aims to analyze the various discourses of healthcare on Turkish hospitals’ Facebook pages using “Sosyomod” new media monitoring tool. Analyzing identified health topics on these pages offers a substantial contribution to the growing field of health literacy in online health communication. How do hospitals describe their health concerns and ask for information and advice? In answering these questions, the new Internet discourse of healthcare takes an interdisciplinary approach to discourse analysis, corpus linguistics and recent work in computer-mediated communication, and shows how these fields interplay in establishing new frameworks for health communication and health literacy researches.

Keywords

internet discourse discourse of healthcare hospital health literacy

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 6, Issue September 2016 - Special Issue, pp. 130-141

Published Online: 01 Sep 2016

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