The Language of Food and Wine Tourism on the Web

Chiara Meluzzi 1 * , Silvia Balsamo 1

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The language of tourism is considered as one of the many specialized languages, which is characterized mainly by a specific lexicon. Within the many touristic attractiveness, food and wine are representing a specific marketing sector for the companies, and also for new professional profiles like the so-called influencers. Through the analysis of websites and Instagram posts this paper highlights the importance of the customization of messages in talking about food and wine for touristic purposes. Furthermore, it confirms how the language of tourism should be considered as a peculiar and highly variable specialized language.


language of tourism language variation Italian food and wine tourism


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 11, Issue 2, April 2021, Article No: e202104

Published Online: 03 Apr 2021

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Article Downloads: 44

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