The Complexities of New Media: Can the ‘Web Media’ Completely Erase Traditional Media from the Communication Industry?

Ahmad Muhammad Auwal 1 *

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Over the years, there has been a popular outcry among investors and operators in the communication industry that the advent of new Information and Communication Technologies (ICTs) will affect the survival and mode of operation of the traditional media, especially newspapers and magazines. Although it is not in doubt that these technologies pose serious challenges to the survival of mainstream media. This has generated controversies as to whether the ‘web media’ will completely erase or overshadow the conventional media. This and other issues surrounding the convergence of new and mainstream media, is the thrust of this paper.


Information and Communication Technologies traditional media Web media


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 6, Issue 3, July 2016, pp. 173-195

Published Online: 26 Jul 2016

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