The Aesthetic Impression Given By Web-Based Learning Systems: The Influence of Cognitive Style

Pei Shan Teng 1 *, Dengchuan Cai 1

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Abstract

Drawing on theories of cognitive psychology, I have developed a research model to explain the relationship between the visual factors and the aesthetic impression of a web page according to users’ emotional responses. A series of investigations of a web-based learning system were explored in order to further understand the aesthetic impression created by different cognitive styles. The results indicated that: 1) 15 adjective pairs were classified two major visual factors, order and complexity, through semantic difference method and factor analysis; 2) a perceptual map of web-based learning systems was drawn up according to the two dimensions of complexity vs. simple, and order vs. confused; 3) the intermediate students showed higher emotional responses than holistic and analytic students especially in regard to the order factor when viewing a webpage.

Keywords

cognitive style visual complexity and visual order Web-Based learning system

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 3, Issue January 2013 - Special Issue, pp. 60-77

Published Online: 01 Jan 2013

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