Social Mobile Gaming and User Practices

Kemal Elciyar 1 *

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Form of gaming and game area advanced with the developments occurred in İCT’s. Hence game playing moved to the digital space. Computers, tablets and mobile devices became gaming tools. Mobile devices with increased power, faster communications and higher resolution displays are increasingly common to our everyday life. Today’s mainstream entertainment revolves around interactivity. People want entertainment they can control and become fully involved in, a system that interacts intelligently with them and their surrounding. Powerful smartphones use various techniques such as the touch screen which users can play by intuition, or with a variety of sensors to create different ways to play. One of the top reasons why people play is participating in a social activity they can enjoy with their friends. Mobile phones are an always-carried device, they provide an excellent platform for applications. These social mobile games also allow user to interact with friends via social networks. Social mobile gaming applications generate unique and dynamic environments by creating a multidimensional and complex form of interaction among users to communicate across gaming platforms. Using the Unified Theory of Adoption and Use of Technology, a multifactorial model for technology adoption, and determinants like motivation, advertising, and game quality, this research examines the roles of these factors and how they encourage use of social mobile gaming applications.



This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 5, Issue December 2015 - Special Issue, pp. 141-156

Published Online: 01 Dec 2015

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