Relationship between Internet Use and Health Orientation: A Study among University Students

H. S. Shubha 1 *

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People have three ways to learn about the world, through direct personal experiences, interpersonal interactions and the media. Today through Internet, all three methods are experienced at the same time. Young adults are reluctant to share physical and emotional health queries through interpersonal communication and turn to the Internet as it is seen as a fast and confidential way of getting health information. This study investigates the role Internet on its users health information seeking behaviour in the Indian context. Given that youth in India are the largest segment of Internet users, the study aims to find out if young adults search for health information online and for those who do, does the medium play any role in their health satisfaction. The findings of this research reveal that young adults occasionally search for health information on the Internet and have benefitted from it. The study also reveals that the young adults recognise the importance of health but are not very satisfied with their current health.



This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 5, Issue September 2015 - Special Issue, pp. 103-113

Published Online: 01 Sep 2015

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