New Media Business Philosophy in Conditions of Mass Media Convergence

Ekaterina A. Baranova 1 * , Marina R. Zheltukhina 2, Anna A. Shnaider 3, Larisa L. Zelenskaya 4, Larisa A. Shestak 5, Ekaterina A. Redkozubova 6, Lidia B. Zdanovskaya 7
More Detail
1 Communicative Management Department, Journalism Chair, Russian State Social University, Moscow, RUSSIA
2 Institute of Foreign Languages, Volgograd State Socio-Pedagogical University, Volgograd, RUSSIA
3 Faculty of Philology, Peoples’ Friendship University of Russia (RUDN University), Moscow, RUSSIA
4 School of Governance and Politics, Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs Russian Federation (MGIMO-University), Moscow, RUSSIA
5 Institute of Russian Language and Literature, Volgograd State Socio-Pedagogical University, Volgograd, RUSSIA
6 Institute of philology, journalism and cross-cultural communication, Southern Federal University, Rostov-on-Don, RUSSIA
7 Department of Foreign Languages, Kuban State Agrarian University, Krasnodar, RUSSIA
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 10, Issue 4, Article No: e202021. https://doi.org/10.30935/ojcmt/8387
OPEN ACCESS   2463 Views   1698 Downloads   Published online: 06 Jul 2020
Download Full Text (PDF)

ABSTRACT

The article discusses the problems of new media business philosophy in conditions of mass media convergence. The main directions of philosophy of modern media business are considered. The choice of a way is defined: accurate information reflection of reality or information monetization. It is established that with the advent and development of various types of media, different models of mass media business philosophy were transformed, which were formed in the first half of the 20th century. However, the process of mass media convergence that began at the end of the 20th century and the beginning of the 21st century led to global changes not only at all stages of creation to distribution of content but also in the search for other models for the development of the media business philosophy. This article analyzes the philosophy of innovative models for financing media business in conditions of mass media convergence. The empirical base of the research was made up of materials from online publications, reviews of the media markets in Russia and the world, as well as the results of interviews with the experts interviewed on the topic of the monetization philosophy of media business in terms of convergence. The authors identified the following models of media business philosophy in conditions of mass media convergence: 1) product range expansion – sale of content and other goods; 2) data transactions – sale of received data and their visualization; 3) material optimization on space and time – cost reduction by eliminating waste. The considered models of new media business philosophy for the development of the media business in conditions of mass media convergence can only be viewed as additional sources of financing in the 21st century.
Keywords: media business philosophy, media language, mass media convergence, information monetization, accurate information reflection of reality, business models, data journalism

CITATION

Baranova, E. A., Zheltukhina, M. R., Shnaider, A. A., Zelenskaya, L. L., Shestak, L. A., Redkozubova, E. A., & Zdanovskaya, L. B. (2020). New Media Business Philosophy in Conditions of Mass Media Convergence. Online Journal of Communication and Media Technologies, 10(4), e202021. https://doi.org/10.30935/ojcmt/8387

REFERENCES

  • Aitamurto, T., Sirkkunen, E., Lehtonen, P. (2011). Trends in Data Journalism. Retrieved from http://virtual.vtt.fi/virtual/nextmedia/Deliverables-2011/D3.2.1.2.B_Hyperloca-l_Trends_In%20Data_Journalism.pdf
  • Arguments and Facts. (2020). Arguments and Facts. Retrieved from https://aif.ru/
  • Averina, E. S. (2014). Media market visualization. In: Journal of the N.I. Lobachevsky University of Nizhny Novgorod, 1, 399-402.
  • Barabash, V. V. (2010). Images of Russia in the world. Moscow: AIRO. ISBN 978-5-91022-130-1.
  • Baranova, Е. А. (2017). Convergence of Media Lips of Experts Journalists. Moscow: Prometheus.
  • Barnes & Noble. (2020). Retrieved from https://www.barnesandnobleinc.com/
  • Bayanova A. R., Vodenko K. V., Sizova Zh. M., Chistyakov A. A., Prokopiev A. I., & Vasbieva D. G. (2019). A Philosophical view of organizational culture policy in contemporary universities. European Journal of Science and Theology, 15(3), 121-131.
  • Blagolev, N. N. (2011). Visual Culture in Theoretical Studies. Polygnosis, 1(40), 18-20.
  • Boeva-Omelechko, N. B., Posternyak, K. P., Zheltukhina, M. R., Ponomarenko, E. B., Talybina, E. V., Kalliopin, A. K., & Ovsyannikova, M. N. (2019). Two Images of Russia in the British Political Mass Media Discourse of 1991 – 1993 and 2013 – 2019: Pragmastylistic Aspect. Online Journal of Communication and Media Technologies, 9(4), e201926. https://doi.org/10.29333/ojcmt/5952
  • Bubnova, I. S., Khvatova, M. A., Chernik, V. E., Popova, O. V., Prokopyev, A. I., Naumov, P. Yu., & Babarykin, O. V. (2018). Research of Professional Activity Features of Ecologist at Carrying Out Public Ecological Examination. Ekoloji, 106, 999-1006, Article No: e106183.
  • Cherdymova, E. I., Prokopyev, A. I., Karpenkova, Y. V., Pravkin, S. A., Ponomareva, N. S., Kanyaeva, O. M., Ryazapova, L. Z., & Anufriev, A. F. (2019). EcoArt Therapy as a Factor of Students’ Environmental Consciousness Development. Ekoloji, 107, 687-693.
  • Daily Mail. (2020). Retrieved from https://www.dailymail.co.uk
  • Domingo, D. (2006). Inventing online journalism. Development of the Internet as a News Medium in Four Catalan Online Newsrooms (PhD Thesis). Barcelona: Universitat Autònoma de Barcelona.
  • Domingo, D., & Salaverria, R. (2007). Four Dimensions of Journalistic Convergence: A Preliminary Approach to Current Media Trends at Spain. 8th International Symposium on Online Journalism, 1, 1-7.
  • Dupagne, M., Garrison, B. (2003). A Case Study of Media Convergence at Media General’s Tampa News Center. Paper presented at the Expanding Convergence: Media Use in a Changing Information Environment Conference. Columbia, 1, pp. 73-81.
  • Ezhov, K. S., Cherdymova, E. I., Prokopyev, A. I., Fabrikov, M. S., Dorokhov, N. I., Serebrennikova, Yu. V., Belousov, A. L., & Efimova, O. S. (2019). Conflict features depending on stay duration at workplace. Dilemas contemporáneos: Educación, Política y Valores, VI (Special Edition), 38.
  • Fisher, D., Grant, A., & Wilkinson, J. (2008). Principles of Convergent Journalism. Oxford: Oxford University Press.
  • Goodfellow, J. (2016). Mail Newspapers launch online marketplace Mail Shop to offer brands a platform to sell directly to its readers. 11.10.2016. Retrieved from: https://www.thedrum.com/news/2016/10/11/mail-newspapers-launch-online-marketplace-mail-shop-offer-brands-platform-sell
  • Grazia. (2020). Grazia. Retrieved from https://graziamagazine.ru/
  • Gumperz, J.J. (1982). Discourse Strategies. Cambridge: Cambridge University Press. https://doi.org/10.1017/CBO9780511611834
  • Hoffner, C., & Haefner, M. J. (1994). Children’s news interest during the Gulf War: The role of negative affect. Journal of Broadcasting & Electronic Media, 38, 193-204. https://doi.org/10.1080/08838159409364256
  • Holopirek, J. A. (2007). Online Journalism: The Transformation of the Film Review. Cambridge: ProQuest.
  • Jamieson, K. H., & Campbell, K. K. (1997). The Interplay of Influence: News, Advertising, Politics and Mass Media. Belmont: Wadsworth Publishing Company. ISBN 9780534533649.
  • Kachkaeva, A. G. (2010). Journalism and Convergence: Why and How Traditional Media are Transformed into Multimedia. Moscow: Focus-Media.
  • Katadata. (2020). Katadata. Retrieved from https://katadata.co.id/
  • Keng, K., & Ser, K. (2018). Best Practices for Data Journalism. New York: MDIF.
  • Ketonen, T. (2013). Medianomics – Strategic choices and business model innovation in newspaper publishing. Project Report. Turku: Abo Akademi University School of Business and Economics.
  • Klein, S., & Grochowski, J. R. (2014). Introducing the ProPublica Data Store. Retrieved from https://www.propublica.org/article/introducing-the-propublica-data-store
  • Komsomolskaya Pravda. (2020). Retrieved from https://www.kp.ru/
  • Kutuev, R. A., Mashkin, N. A., Yevgrafova, O. G., Morozov, A. V., Zakharova, A. N., & Parkhaev, V. T. (2017). Methodological guidance of educational monitoring effectiveness. Modern journal of language teaching methods, 7(3), 405-441.
  • Lehtisaari, K., Karppinen, K., Harjuniemi, T., Grönlund, M., Linden, C. G., Nieminen, H., & Viljakainen, A. (2012). Media Convergence and Business Models: Responses of Finnish Daily Newspapers. Helsinki: Communication Research Centre CRC, Department of Social Research, University of Helsinki. ISBN 978-952-10-8276-4
  • Litres. (2020). Retrieved from https://www.litres.ru
  • Lupton, B., & Thurman, N. (2008). Convergence calls: Multimedia storytelling at British news websites. The International Journal of Research into New Media Technologies, 14(4), 439-455. https://doi.org/10.1177/1354856508094662
  • Mailshop. (2016). Retrieved from https://www.mailshop.co.uk
  • Makeenko, M. I. (2014). Fundamentals of Media Business: Textbook for University Students. Moscow: Aspect-press. ISBN 978-5-7567-0724-3
  • Maplight. (2019). Retrieved from https://maplight.org
  • Marconi F., & Siegman, A. (2017). The Future of Augmented Journalism: A Guide for Newsrooms in the Age of Smart Machines. El profesional de la información, 27(4), 751-758.
  • Miroshnichenko, A. (2018). Who will pay: how the media business is looking for a new monetization model? Retrieved from https://www.rbc.ru/opinions/technology_and_media/12/11/2018/5be56d069a7947bf2702bdd9
  • Möller, K., & Stone, M. (2013). Social Media Guide. Vienna: OSCE Representative on Media Freedom.
  • Moskovsky Komsomolets. (2019). Retrieved from https://www.mk.ru/
  • ProPublica. (2020). Retrieved from http://www.propublica.org
  • Pushkarev, V. V., Cherdymova, E. I., Prokopyev, A. I., Kochurov, M. G., Shamanin, N. V., Ezhov, S. G., Kamenskaya, S. V., & Kargina, N. V. (2019). Motivation and needs in the area of the spouses with different experiences of cohabitation. Dilemas contemporáneos: Educación, Política y Valores, VI (Special Edition), 41.
  • Quinn, S. (2005). Convergent Journalism: The Fundamentals of Multimedia Reporting. New York: Peter Lang. ISBN-13: 978-0820474526; ISBN-10: 0820474525
  • Quinn, S., & Filak, V.F. (2005). Convergent Journalism an introduction. Amsterdam: Focal Press. ISBN 9780240807249; 0240807243 https://doi.org/10.4324/9780080468440
  • Rosin, V. M. (2016). Visual culture and perception. How a person sees and understands the world. Moscow: URSS. ISBN 978-5-9710-2326-5
  • Shayhitdinova, S. K. (2012). The Media Convergence and the “Human Situation”: New Challenges, Old Questions. Kazan: Kazan University Press. ISBN 978-5-8044-1642-4
  • Shchepilova, G. G., & Shchepilov, K. V. (2012). Basics of advertising. Moscow: Yurajt. ISBN 978-5-9916-2477-0
  • Sokolov, A. V. (2019). Philosophy of Information. Moscow: Yurajt. ISBN 978-5-534-08009-4
  • Stiles, M., & Babalola, N. (2010). Memorial Data. Retrieved from https://www.texastribune.org/2010/05/31/texas-tribune-database-library-update
  • Tameryan, T. Y., Zheltukhina, M. R., Slyshkin, G. G., Zelenskaya, L. L., Ryabko, O. P., & Bodony, M. A. (2019). Political Media Communication: Bilingual Strategies in the Pre-Election Campaign Speeches. Online Journal of Communication and Media Technologies, 9(4), e201921. https://doi.org/10.29333/ojcmt/5869
  • Teaching Online Journalism Ethics. (2020). Retrieved from http://www.smu.edu/~/media/Site/Provost/Ethics/pdfs/02090%20Seib%20text%20FA.ashx?la=en
  • Tezer, M., Yildiz, E. P., Masalimova, A. R., Fatkhutdinova, A. M., Zheltukhina, M. R., & Khairullina, E. R. (2019). Trends of Augmented Reality Applications and Research throughout the World: Meta-Analysis of Theses, Articles and Papers between 2001-2019 Years. International Journal of Emerging Technologies in Learning, 14(22), 154-174. https://doi.org/10.3991/ijet.v14i22.11768
  • The Atlantic. (2020). Retrieved from https://www.theatlantic.com/world/
  • The Boston Globe. (2020). Retrieved from http://www.bostonglobe.com and https://www.boston.com/
  • The Economic Newspaper. (2020). Retrieved from https://www.ideg.ru/
  • The Masthead Membership. (2019). The Atlantic. Retrieved from https://www.theatlantic.com/membership/join
  • The New York Times. (2020). Retrieved from https://www.nytimes.com/
  • The Texas Tribune. (2020). Retrieved from https://www.texastribune.org/
  • The Times. (2020). Retrieved from https://www.thetimes.co.uk/
  • The Wall Street Journal. (2020). The Wall Street Journal. Retrieved from https://www.wsj.com
  • Thompson, J. (1995). The Media and Modernity. Cambridge: Polity Press. ISBN 9780804726795.
  • Urazova, S. L. (2010). Visualization of Mass Communications. Vestnik of Electronic and Print Media, 10, 114-122. https://doi.org/10.17816/VGIK23114-123
  • Vartanova, E. L. (2003). Media Economy of Foreign Countries. Moscow: Aspect-press. ISBN 5756702989.
  • Vinogradova, G. A., Akhmadieva, R. Sh., Konovalova, V. M., Spirina, E. V., Kalugina, O. A., Erdyneeva, K. G., Popova, N. N., & Mashkin, N. A. (2018). Releasers as Factor of Student Ecological Focus Formation. Ekoloji, 27(106), 1409-1415.
  • Vinogradova, G. A., Akhmadieva, R. Sh., Konovalova, V. M., Spirina, E. V., Kalugina, O. A., Erdyneeva, K. G., Popova, N. N., Mashkin, N. A. (2018). Releasers as Factor of Student Ecological Focus Formation. Ekoloji, 27(106), 1409-1415.
  • Where does my money go? (2019). Retrieved from https://app.wheredoesmymoneygo.org
  • Zhang, Y. E. (2008). Examining media convergence: Does it converge good journalism, economic synergies, and competitive advantages? (PhD Thesis). Columbia: University of Missouri.
  • Zheltukhina, M. R., Bondareva, N. V., Zelenskaya, L. L., Anikeeva, I. G., Malygina, L. E., & Chistyakov, A. V. (2019). Media Promotion Role of Economic Vocabulary: Specific Features and Functions in Presentation and Advertisement. Online Journal of Communication and Media Technologies, 9(2), e201907. https://doi.org/10.29333/ojcmt/5733
  • Zheltukhina, M. R., Zelenskaya, L. L., & Ponomarenko, E. B. (2020). Indicating Success with Material Symbols after the Collapse of the USSR. Visual Anthropology, 33(2), 104-115. https://doi.org/10.1080/08949468.2020.1721203
  • Zhilavskaya, I. V. (2016). The quality of journalism as a media education program. Vestnik of Volzhsky University after V.N. Tatischev, 3, 120-125.