Hollywood comes to Pakistan: Churails’ appropriation of Hollywood detective genre

Rauha Salam-Salmaoui 1 * , Shazrah Salam 2
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1 Department of Language and Communication Studies, University of Jyväskylä, Jyväskylä, FINLAND
2 Department of English, Bahaduddin Zakariya University, Multan, PAKISTAN
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 13, Issue 4, Article No: e202359. https://doi.org/10.30935/ojcmt/13785
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ABSTRACT

This research study employs Bordwell, Thompson, and Staiger’s classical Hollywood narrative framework to investigate how the Pakistani web series Churails appropriates and redefines the conventions of the traditional Hollywood detective genre by incorporating local cultural and social contexts. The study’s findings provide significant insights into the emergence of new narratives in Pakistani media that draw inspiration from global genres while also reflecting local realities. The analysis contributes to the larger discourse on the global impact of the genre on contemporary media and has the potential to inform and influence media production and consumption practices, both in Pakistan and beyond.
Keywords: Churails, Hollywood detective genre, gender representation, Pakistani media

CITATION

Salam-Salmaoui, R., & Salam, S. (2023). Hollywood comes to Pakistan: Churails’ appropriation of Hollywood detective genre. Online Journal of Communication and Media Technologies, 13(4), e202359. https://doi.org/10.30935/ojcmt/13785

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