Future anxiety among media professionals and its relationship to utilizing artificial intelligence techniques: The case of Egypt, France, and UAE

Muhammad Noor Al Adwan 1, Mohmad El Hajji 2 3 * , Hossam Fayez 4
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1 College of Communication and Media, Al Ain University, Abu Dhabi, UAE
2 Department of Arabic, École Supérieure de Journalisme de Paris, Paris, FRANCE
3 Ecole Superieur Internationale de Paris, Paris, FRANCE
4 Faculty of Specific Education, Minia University, Minya, EGYPT
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 14, Issue 2, Article No: e202425. https://doi.org/10.30935/ojcmt/14426
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ABSTRACT

This article aims to study professional future anxiety differences among media professionals and its relationship to utilizing artificial intelligence (AI) techniques in media institutions in Egypt, France, and United Arab Emirates (UAE); and to know the effect of the intensity of employing AI techniques in various media institutions on the professional future anxiety of the sample. A convenience sample was drawn from the three countries, with a total of 300 media professionals. It included 100 participants from each country, to whom the questionnaire and the professional future anxiety scale were applied. The methodology regarding data collection is quantitative research. Descriptive analysis was used to extract the results. Pearson correlation coefficient, ANOVA, and simple linear regression analysis to test the research hypotheses. The study revealed that there is a statistically significant direct correlation between the employment of AI techniques in media institutions and professional future anxiety among media professionals in Egypt, France, and UAE. It was also evidenced that there are differences in the degree to which media institutions employ AI technologies in favor of France, while no differences were found in the level of professional future anxiety among media professionals based on the variable of the country. The respondents’ degree of professional future anxiety was moderate. The results also confirmed that media institutions’ extensive employment of AI techniques contributes to effecting professional future anxiety among media professionals participating in the study. The most prominent technologies and applications employed by media institutions and were used by the respondents were techniques for verifying the accuracy of sources, information, and content, and techniques for increasing the efficiency of news coverage and processing, ChatGPT application.

CITATION

Al Adwan, M. N., El Hajji, M., & Fayez, H. (2024). Future anxiety among media professionals and its relationship to utilizing artificial intelligence techniques: The case of Egypt, France, and UAE. Online Journal of Communication and Media Technologies, 14(2), e202425. https://doi.org/10.30935/ojcmt/14426

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