Frame Building the "Social Digitization" in the German Press

Pablo Porten-Cheé 1 *
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1 Weizenbaum Institute for the Networked Society, Germany
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 7, Issue 4, pp. 96-117. https://doi.org/10.29333/ojcmt/2612
OPEN ACCESS   1886 Views   346 Downloads   Published online: 10 Oct 2017

ABSTRACT

This article is retracted by the author's request. Retraction Note: https://doi.org/10.30935/ojcmt/9302


In recent years, digital technologies have developed rapidly and have consequently been adopted for wider social purposes. It follows that digitization has economic and political consequences to the extent that it generates new forms of production, distribution and regulation. This study shows how print media present the interface between digital technologies and society. Arguing with a theoretical framework consisting of political parallelism at the media system level, editorial lines at the media outlet level and diverging values and sociological structures at the journalistic level, systematic differences in the frame building of digitization between outlets are assumed. The findings of a content analysis of print media from 2003 and 2008 indicate that social digitization framing was partially ideologically motivated. A content analysis of German print media shows that left-leaning press reports social digitization critically by highlighting the negative consequences of political actions. Conversely, right-leaning press portrays social digitization more often and in a more positive light by slightly emphasizing its economic characteristics.
Keywords: digitization, frame building, agenda building, political parallelism, print media, content analysis

CITATION

Porten-Cheé, P. (2017). Frame Building the "Social Digitization" in the German Press. Online Journal of Communication and Media Technologies, 7(4), 96-117. https://doi.org/10.29333/ojcmt/2612

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