Equality through the Internet? Communicating Digital Inequality and the Identity of Youth in Turkey

Mine Gencel Bek 1 *, Esin Aygun 1

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This study aims to contribute to the literature on the relationship between the internet and youth, going beyond the binary axis of the opportunities and threats. The authors question the homogeneity of youth. The authors challenge both the protectionist mainstream understanding, which prioritizes protecting young people from the dangers of the Internet, and the discourse of ‘cyber kids’ celebrating the excellence of a new generation in new media use. Using readings of an advertisement by Turkish mobile operator Turkcell by young people from different social classes, this research analyzes references to the Internet and inequality as well as multiple identities: Turkish, Kurdish, American, Westerner, or Easterner. The article reviews the suggestions in the literature contextually and suggests connections with issues of social justice.


Digital inequality youth new media internet advertisement


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article


Online Journal of Communication and Media Technologies, Volume 6, Issue 4, October 2016, pp. 20-41

Published Online: 26 Oct 2016

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