Digital Conversations on the Blogosphere

Adeola Abdulateef Elega 1 *

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Blogs or weblogs are shared online journals that allow individuals or groups to share entries about their experiences, ideas and opinions. One of its common feature; the comment section, is the major facilitator of digital conversations on the blogosphere and it has earned little scholarly effort unlike news entries. Through a qualitative research technique of in-depth interview among fifteen active blog visitors of Linda Ikeji, a Nigerian A-list blog, this study sought to understand why blog readers involve or engage themselves in digital conversations on blogs. Findings show that that blog visitors seem to be primarily motivated to involve themselves in digital conversation for three main reasons; opinion sharing (Checking other commenters/ blogger and, alternating the dominant flow of conversation) digital conversational perks and interest.


blogs blog users comment section digital conversations Linda Ikeji blog


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

Online Journal of Communication and Media Technologies, Volume 8, Issue 2, April 2018, pp. 39-54

Published Online: 24 Apr 2018

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