College Radio as a Mechanism for Participatory Learning: Exploring Scope for Radio Based Learning among Undergraduates

Bahaeldin Ibrahim 1 *, Naveen Mishra 1
More Detail
1 Sur College of Applied Sciences, Oman
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 7, Issue 1, pp. 51-70.
OPEN ACCESS   1712 Views   822 Downloads   Published online: 26 Jan 2017
Download Full Text (PDF)


This paper explores the prospects of online college radio at Sur College of Applied Sciences, its need among students and the possible scope of its contributions to student learning, engagement and community service. It explores the method of developing a holistic mechanism to capture the possibilities of maximizing learning experience by employing college radio as an educational tool to understand the micro-dynamics and localized necessities that deem it necessary or unnecessary. Through this, it attempts to locate an appropriate mechanism, and targeted use of the college radio in contributing to the learning outcomes and educational experience of the students. The study finds considerable scope for radio based learning at Sur College of Applied Sciences across a range of uses and gratification indicators consistent with the primary objectives of the college. The study discusses the theoretical and practical implications of the findings, and the pedagogical significance of the college radio as an alternative.


Ibrahim, B., & Mishra, N. (2017). College Radio as a Mechanism for Participatory Learning: Exploring Scope for Radio Based Learning among Undergraduates. Online Journal of Communication and Media Technologies, 7(1), 51-70.


  • Albarran, A. B., Anderson, T., Bejar, L. G., Bussart, A. L., Daggett, E., Gibson, S. & Way, H. (2007). What happened to our audience? Radio and new technology uses and gratifications among young adult users. Journal of Radio Studies, 14(2), 92-101.
  • Ajiboye, J.O. &Ajitoni, S.O. (2008), Effects of full and Quasi-Participatory learning strategies on Nigerian senior secondary students’ enviorment knowledge: Implications for classroom practice. International Journal of Enviornment and Science Education, 3(2), 58-66.
  • Aqrabawi, T., Zaidah, S., &Kuttab, D. (2006).Community Radio for Development in Jordan.
  • Bosch, A. (1997). Interactive Radio Instruction: Twenty-three years of improving education quality. Washington, DC: World Bank Group.
  • Bosch, A., & Crespo, C. (1995).Jugandoen el Pidi: Active Learning, Early Child Development and Interactive Radio Instruction. Supporting Caregivers, Parents, and Young Children.LearnTech Case Study Series, No. 4.
  • Cheatham, K. A. (2008). Blaze FM: An Examination of Student Listening Habits and the Uses and Gratifications Approach of Increasing Student Listenership (Doctoral dissertation, Department of Communication Arts of the College of Arts July 2012 Kevin Andrew Cheatham BFA, Valdosta State University
  • Chang, L. (1994). A psychometric evaluation of 4-point and 6-point Likert-type scales in relation to reliability and validity. Applied psychological measurement,18(3), 205- 215.
  • Copley, J. (2007). Audio and video podcasts of lectures for campus‐based students: production and evaluation of student use. Innovations in education and teaching international, 44(4), 387-399
  • Dirir, M. (2005) Somalia IRI Report.Education Development Center, Inc.
  • Egede, E. A., &Chuks-Nwosu, E. (2013). Uses And Gratification Theory And The Optimization Of The Media In The Privatization Of State Owned Enterprises In Nigeria. Journal of Economics and Sustainable Development, 4(16), 202-212.
  • Evans, N., & Pier, D. (2008). Interactive Radio Usage and Its Impact on Grades 1 and 2 Teachers and Students–Midterm Study of the Appui Technique aux Educateurs et Communautes (ATEC) Program, Madagascar. Education Development Center, Inc.
  • Hartenberger, L., & Bosch, A. (1996). Making Interactive Radio Instruction Even Better for Girls: the data, the scripts, and the potential.Education Development Center.
  • Huesca, Robert (2002). ‘Tracing the History of Participatory Communication Approaches to Development: A Critical Appraisal’ in Servaes, Jan (ed.) Approaches to Development Communication. Paris: UNESCO.
  • Ho, J., &Thukral, H. (2009). Tuned in to student success: Assessing the impact of interactive radio instruction for the hardest-to-reach. J Education Int Dev,4, 34-51.
  • Johnson, T. C. (2008). Incorporating the Campus Radio Station into Your Emergency Communications Plan. Campus Law Enforcement Journal, 38(3), 28-29.
  • Katz, E., &Lazarsfeld, P. F. (1955). Personal Influence, The part played by people in the flow of mass communications. Transaction Publishers
  • Katz, E., Blumler, J., &Gurevitch, M. (1974).Utilization of mass communication by the individual. In J. Blumler& E. Katz (Eds.), The uses of mass communication: Current perspectives on gratifications research (pp. 19–34). Beverly Hills, CA: Sage.
  • Katz, Elihu and David Foulkes (1962). On the use of mass media as escape: Clarification of a concept. Public Opinion Quarterly 26:377-388.
  • Katz, E., Gurevitch, M., & Haas, H. (1973).On the Use of the Mass Media for Important Things.American Sociological Review, 38 (2), 164-181. Retrieved from
  • Leung, L., & Wei, R. (2000). More than just talk on the move: Uses and gratifications of the cellular phone. Journalism & Mass Communication Quarterly, 77 (2), 308-320.
  • Merrill, S. A. (2008). College radio survivability: emerging business models and the challenges of technological convergence (Doctoral dissertation, Bowling Green State University).
  • Mefalopulos, P. (2003). Theory and Practice of Participatory Communication: The Case of the FAO Project" Communication for Development in Southern Africa." Washington, DC: The World Bank. DC: The World Bank.
  • Mehmood&Hameed, Y. M. Y. (2014). Role of Radio in Imparting Education at Allama Iqbal Open University Pakistan and Al-Qudus Open University Jordan. Asian Journal of Social Sciences & Humanities Vol, 3, 1.
  • Mohamad, Q., Ziani, A., &Alrajehi, M. (2014). Uses and Gratifications Achieved for Jordanian and Bahraini Youths Watching Dubbed Series and Movies a Field Study on the Students of Yarmouk and Bahrain Universities. Cross-Cultural Communication, 10(4), 109-119.
  • Mendelsohn, H. (1964). Listening to radio. People, society and mass communication, 239- 248.
  • Miliany, K. A. M. (2014). The impact of the Internet on Saudi students' use of television (Doctoral dissertation, Department of Media and Communication).
  • Pinnock, W. J. A. (2014). “Your information station": A Case study of rural radio in the 21st century. Read, B. (2005). Turning campus radio on its head. Chronicle of Higher Education, 52, 30.
  • Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting & Electronic Media,27(1), 37-51.
  • Ramírez, R. (1998). Participatory learning and communication approaches for managing pluralism. UNASYLVA-FAO-, 43-51.
  • Rudd, Bryan Peter (2004) Are you listening ... are we learning? Radio production as a means of teaching & learning [case study]. Journal of Media Practice, 4 (2). pp. 93-103. ISSN 1468-2753
  • Raacke, J., & Bonds-Raacke, J. (2008).MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites.Cyberpsychology& behavior, 11(2), 169-174.
  • Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass communication & society, 3(1), 3-37
  • Shen, T., Wu, D., Archhpiliya, V., Bierbert, M., & Hiltz, R. (2010). Participatory Learning Approach: A research agenda. Technical report for Information Systems Department. New Jersey: Institute of Technology. Available at http://www.cis. njit. edu/~ bieber/pub/pla-research-agenda-v1. pdf. Accessed on October 27, 2015 Servaes, J. (1996). Participatory communication (research) from a Freirean perspective.African Media Review, 10 (1), pp. 73–91.
  • Servaes, J. &Malikhao, P. (2005) “Participatory Communication: the new paradigm?” In Hemer, O. &Tufte, T. (eds.) Media and Glocal Change: Rethinking Communication for Development. Buenos Aires: Norden
  • Shao, G. (2009). Understanding the appeal of user-generated media: a uses and gratification perspective. Internet Research, 19(1), 7-25.
  • Sweis, R. &Baslan, D. ( 2013), Digitization in Jordan's post Arab spring reform struggle / Turkish Policy Quarterly. 11(4):169-175
  • Stark, B. &Weichselbaum , Philipp (2013). What Attracts Listeners to Web Radio? A Case Study From Germany. The Radio Journal -International Studies in Broadcast and Audio Media 11(2), 185-202.
  • Towers, W. M. (1985).Perceived helpfulness of radio news and some uses and gratifications.Communication Research Reports, 2,172-178.
  • Towers, W. M. (1987). Radio listenership and uses and gratifications: A replication. Communication Research Reports, 4(1), 57-63.
  • Teixeira, M. M., & Silva, B. D. D. (2009). Radio-learning: a new tendency of web radio. Vatikiotis, P. (2004). Communication theory and alternative media. Westminster Papers in Communication and Culture, 1(2), 4-29.
  • Waisbord, S. (2001).Family tree of theories, methodologies and strategies in development communication. Rockefeller Foundation, 99.
  • Yu, Y. (1995). Using a radio station on campus for English learning: recent developments in China. System, 23(1), 69-76.
  • Zwibelman, B. B., &Rayfield, G. E. (1982).An innovation in counseling outreach-using the campus radio-station. Journal of college student development, 23(4), 353-354.