Blogging during a Crisis: Threat and Efficacy in Online Communication during a Hurricane

Toni Siriko Hoang 1 *

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Abstract

Analyses of weather blogs reveal topics discussed by bloggers before Hurricane Ike. Messages included all four components (perceived susceptibility, perceived severity, response efficacy, and self-efficacy) of the Extended Parallel Process Model only 13% of the time. As time approached hurricane landfall, findings suggest bloggers fail to motivate protective behavior, for which threat and efficacy appeals must be present. The threat/efficacy disproportion could have profound effects when one considers the timing of the messages. Overall, perceived severity appeared most frequently in posts, and response efficacy was present more in readers’ comments.

Keywords

blogging crisis communication efficacy

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

https://doi.org/10.29333/ojcmt/2502

Online Journal of Communication and Media Technologies, Volume 5, Issue 2, pp. 1-30

Published Online: 15 Apr 2015

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Article Downloads: 194

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