Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign

Caglar Genc 1 *
More Detail
1 Anadolu University, Turkey
* Corresponding Author
Online Journal of Communication and Media Technologies, Volume 6, Issue 2, pp. 20-37. https://doi.org/10.29333/ojcmt/2545
OPEN ACCESS   1824 Views   1142 Downloads   Published online: 26 Apr 2016
Download Full Text (PDF)

ABSTRACT

Turkish government and NGO’s have been broadcasting or publishing some health communication campaigns every year. In these campaigns, the messages generally related to giving up smoking cigarettes, keeping the heart healthy and such an early prognosis of cancers. In Turkey, except in houses for accommodation, smoking was banned in closed areas of all public and private buildings as well as in public transportation vehicles on the 19th of July, 2009. The Ministry of Health named this project as “Smoke-Free Air Zone”.The main aim of this research is to reveal attitudes of female smokers /non-smokers towards SmokeFree Air Zone Ad Campaign. A survey conducted to reach this aim. Attitudes towards a print ad, which contains anti-smoking claims analyzed among the women who smoke and nonsmoke.Sample of the research consist of the female students who are attending Anadolu University, Faculty of Communication Sciences, Department of Advertising and Public Relations.

CITATION

Genc, C. (2016). Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign. Online Journal of Communication and Media Technologies, 6(2), 20-37. https://doi.org/10.29333/ojcmt/2545

REFERENCES

  • Airhihenbuwa, C. O., and Obregon, R. (2000). A critical assessment of theories/models used in health communication for HIV/AIDS. Journal of Health Communication.Volume 5 (Supplement), pp. 5-15.
  • Amos, A., and Haglund, M. (2000).From social taboo to “torch of freedom”: the marketing of cigarettes to women. Tobacco Control; 9: 3–8.
  • Amos, A. (1996). Women and smoking.British Medical Bulletin; 52 (No. l):74-89.
  • Borland, R. and Balmford, J. (2003). Understanding how mass media campaigns impact on smokers. Tobacco Control; 12 (Suppl II): 45–52.
  • Cassell, M. M., Jackson, C., and Cheuvront, B. (1998).Health communication on the internet: an effective channel for health behavior change?Journal of Health Communication.Volume: 3, pp. 71–79.
  • Cheng, H., Kotler, P., and Lee, N. R. (2011).Social marketing for public health: anıntroduction. Global trends and success stories.Jones and Bartlett Publishers, LLC.
  • Dutta-Bergman, M. J. (2002). Theory and practice in health communication campaigns: a critical interrogation.Health Communication.18 (2), 103–122.
  • Edwards, C. A., Harris, W. C., Cook, D. R., Bedford, K. F. and Zuo, Y. (2004).Out of the smokescreen: Does an anti-smoking advertisement affect young women's perception of smoking in movies and their intention to smoke? Tobacco Control; 13: 277- 282.
  • Fishbein, M., andYzer, M. C. (2003).Using theory to design effective health behavior interventions.Communication Theory. 13 (2), pp. 164-183.
  • Fosson, G. H., McCallum, D. M., and Conaway, M. B. (2014). Antismoking mass media campaigns and support for smoke-free environments, mobile county, Alabama, 2011– 2012. Preventing Chronic Disease.Public Health Research, Practice and Policy.Volume 11, E150.p: 1-9.
  • Global Adult Tobacco Survey Turkey 2012.Republic of Turkey Ministry of Health. Publication No: 948, Ankara: 2014.
  • Hill, D., Chapman, S., Donovan, R. (1998).The return of scare tactics.Tobacco Control; 7: 5– 8. http://tobaccocontrol.bmj.com/content/7/1/5.full (Online: 17.01.2015).
  • McDaniel, P., and Malone, R. E. (2009).Creating the "Desired Mindset": Philip Morris's efforts to improve its corporate image among women.Women Health. Jul-Aug; 49(5):441-74.
  • Perloff, R. M. (2003). The dynamics of persuasion: communication and attitudes in the 21st century. 2nd ed. Mahwah, NJ/London: London: Lawrence Erlbaum Associates.
  • Sims, M., Langley, T., Richardson, S., Salway, R., Lewis, S., McNeill, A., Szatkowski, L., and Gilmore, A. B. (2013). The effectiveness of mass media campaigns in reducing smoking in England: an observational study. Tobacco Control. http://tobaccocontrol.bmj.com/ (Online: 16.12.2014)
  • Siegel, M., and Biener, L. (2000). The impact of an antismoking media campaign on progression to established smoking: results of a longitudinal youth study. American Journal of Public Health. March 2000, Vol. 90, No. 3, pp., 380-386.
  • Wakefield, M., George, I. B., Yvonne, T., Glen, S., Katherine, C. S., Erin, R., Brian, F., Sherry, E. (2002). Assessment of youth responses to anti-smoking ads: description of a research protocol. ImpacTeen Working Paper. Number: 23. Health Research and Policy Centers University of Illinois at Chicago http://www.impacteen.org/media/home.htm (Online: 10.08.2014)
  • Warner, K. E. (1977). The effects of the anti-smoking campaign on cigarette consumption.American Journal of Public Health. July, Vol. 67, No.7,pp. 645-650.
  • Williams, K. C. (2012). Fear appeal. Research Business and Economics journal. Volume:5, February, pp.1-21.
  • Witte, K. (1992). Putting the fear backs ınto fear appeals: the extended parallel process model.Communication Monographs. December, Volume: 59, 329-349.
  • Diffusion of Innovation Theory / Boston University http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721-Models/SB721- Models4.html (Online: 15.10.2014)
  • Understanding and using fear appeals.Ontario Health Promotion E-Bulletin (OHPE Bulletin 155), Volume 2000, No. 155.http://www.ohpe.ca/node/113 (Online: 15.11.2014).
  • Why women and girls use tobacco?Gender, Women, and the Tobacco Epidemic.Edt: Jonathan M. Samet and Soon-Young Yoon.World Health Organization 2010. http://whqlibdoc.who.int/publications/2010/9789241599511_eng.pdf?ua=1 (Online: 15.08.2014).