A Literature Review: Website Design and User Engagement

Renee Garett 1 *, Jason Chiu 1, Ly Zhang 1, Sean D. Young 1

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Proper design has become a critical element needed to engage website and mobile application users. However, little research has been conducted to define the specific elements used in effective website and mobile application design. We attempt to review and consolidate research on effective design and to define a short list of elements frequently used in research. The design elements mentioned most frequently in the reviewed literature were navigation, graphical representation, organization, content utility, purpose, simplicity, and readability. We discuss how previous studies define and evaluate these seven elements. This review and the resulting short list of design elements may be used to help designers and researchers to operationalize best practices for facilitating and predicting user engagement.


Website design usability navigation organization simplicity


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Literature Review


Online Journal of Communication and Media Technologies, Volume 6, Issue 3, July 2016, pp. 1-14

Published Online: 26 Jul 2016

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